All case studies
Case study 02Inbound Lead Conversion

Speed-to-lead

Service
Inbound Lead Conversion
Headline
19 hrs to <60s first reply to a new lead
Abstract

Every inbound lead answered in under 60 seconds, and a close rate that went up by over 20% in one quarter.

Illustrated story, with real numbers from case 02. A lead writes in at 11:47 PM. The old way, the first reply took 19 hours. With Neurokov, a personal reply goes out in under 60 seconds and the call is booked by morning.

Speed-to-lead, as a story. Illustrated, with this case’s real numbers.
Result 0119 hrsto<60sfirst reply to a new lead
Result 0220%+higher close rate in one quarter
Result 0311 hrsback for everyone selling, every week
Time to first reply
Before19 hrs
After<60s

At this scale, the new reply time is a sliver: under a minute against 19 hours.

Outcomes

  • We cut first reply time from 19 hours to under 60 seconds.
  • We lifted the close rate by over 20% in one quarter.
  • We got proposals out the same day, not four or five days later.
  • We handed 11 hours a week back to everyone selling.

The challenge

Inbound leads landed in a shared inbox and waited, on average, 19 hours for a reply. By then plenty had booked a call with someone else. The people selling spent their evenings writing proposals from scratch, and the CRM was a graveyard nobody trusted.

What we did

  1. Every form fill, email and LinkedIn enquiry now lands in one place, with duplicates merged.
  2. Each lead is checked against the ideal-client criteria and gets a personal reply within 60 seconds.
  3. Good-fit leads get a booking link for the right person. Everyone else keeps hearing back, with something worth reading.
  4. After every sales call, a draft proposal in the house template is ready to review the same day.
  5. Deals in HubSpot move forward as calls are booked, proposals sent and contracts signed.

How it plays out

A lead fills in the form at 11pm on a Sunday. Within 60 seconds, they have a personal reply. If they fit the criteria, that reply comes with a booking link for the right person. If they don’t, they keep hearing back until they’re ready. After the sales call, a draft proposal in the house template is ready the same day, and the deal moves through HubSpot as the call is booked, the proposal goes out and the contract is signed.

The stack

  • HubSpot
  • Calendly
  • Gmail
  • Slack

The service

Every lead that comes to you gets a reply in under 60 seconds and a call on your calendar.

About Inbound Lead Conversion
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