Outbound engine

Outcomes

• We booked 17 qualified sales calls in the first 30 days.
• We kept their main domain clean, with inbox placement above 90%.
• We did it without them hiring a single salesperson.
• We took prospecting off the founders’ plates for good.

The challenge

The business lived on referrals. Great months, then quiet ones, and no way to tell which was coming. Cold email had been tried twice with freelancers, and it burned a domain both times. The founders were still the only people selling, squeezing prospecting in around client work.

What we did

1. Studied their 40 best clients and found what those companies had in common. That became the targeting.
2. Found and verified 6,000 matching companies and the people who make the buying decision, refreshed every month.
3. Set up 12 sending domains and 36 warmed inboxes, completely separate from the main domain.
4. Opened every email with a line about something real on the prospect’s website or in their recent posts.
5. Sorted every reply by intent within seconds. Interested leads got a booking link, and the founders got a Slack message with the context.

How it plays out

Every weekday, the next batch of matching companies is researched and emailed, each message opening with something real from their website or recent posts. The emails go out from 36 warmed inboxes on separate domains. When a reply lands, it’s sorted by intent within seconds: interested leads get a booking link, and the founders get a Slack message with the full context. Their only job is to show up to the calls.

The stack

• Apollo
• Clay
• Instantly
• HubSpot
• Slack

The service